Mat Sénéchal – Noche, Solo Artistry, YouTube Sampling, Juno Awards, Musical Direction with Charlotte Cardin, TikTok Remixes, Tour Life & More | Martin Hyu Ep. 41
My guest today is Mat Sénéchal, known by his artist name Noche.
Mat is a Montreal-based musician, songwriter, and producer who’s spent years shaping some of the biggest sounds to come out of Canada. As the bassist, musical director, and co-writer for Charlotte Cardin, he’s been instrumental in building records that have reached platinum sales, won Juno Awards, and toured the world.
Now, Mat is stepping into his own spotlight as Noche. From dropping remixes that’ve blown up on TikTok and Instagram to releasing original tracks that showcase a whole different side of his artistry, Mat is in the middle of a creative evolution.
In this episode, we get into what it’s been like to transition from collaborator to solo artist, the lessons he’s carried over from years the industry, and how he’s finding his true voice through both experimentation and discipline.
In this episode, we discuss:
How he first fell in love with music and why the bass became his gateway instrument
What it was like helping shape Charlotte Cardin’s sound as her musical director and co-writer
Stories from life on tour: the highs, the chaos, and the moments that stick with him
The raw process of stepping into the spotlight as Noche and crafting a sound that’s entirely his own
How he’s leveraging TikTok, Instagram, and the remix ecosystem to build a personal brand that’s blowing up
Digging into his sampling workflow on YouTube and the creative extensions he can’t live without
And much more.
Follow Noche here:
Instagram: https://www.instagram.com/nochebynoche
TikTok: https://www.tiktok.com/@nochebynoche?_t=ZM-8xpn9oIEkga&_r=1
Apple Music: https://music.apple.com/ca/artist/noche/1693589090
Spotify: https://open.spotify.com/artist/nochebynoche
Soundcloud: https://soundcloud.com/nochebynoche
Discord: https://tr.ee/8ke2ZEJQ-p
YouTube: https://youtube.com/@nochebynoche?si=PW5UUKGeba5-aHQq
YouTube sampling extention he uses: https://github.com/jrucho/YTbeatmakercues
Martin Hyu is an entrepreneur, CEO, and founder of Mars Media, a marketing agency specializing in hospitality and helping clients achieve their business goals and grow.
He is also the host of The Martin Hyu Experience, a podcast available in both video and audio formats. The show explores topics such as entrepreneurship, creativity, and digital communication in today’s landscape.
Episodes drop weekly and feature guests from all walks of life — from local legends to global thinkers.
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